Custom Rod Building and Reel Service in Florence, AL

Get the performance, reliability, and local expertise you need from the Shoals area's most trusted source for custom fishing rods, reel service, and pro-grade tackle.

Shoals Area’s Premier Custom Fishing Service

Built for Local Waters: Custom Rods and Reel Solutions

At Warehouse Tackle, custom rod building and reel service are more than just offerings. They are an essential part of what makes our shop the go-to resource for anglers across Florence and the Shoals. With over 60 years of combined experience, Mark and Johnny Burch bring a level of craftsmanship and local knowledge that big-box stores simply cannot match. Every custom rod is designed with the unique needs of our waters in mind, whether you are casting for bass on Pickwick Lake, searching for crappie on Wilson, or prepping for a tournament. Our reel services cover everything from basic maintenance to precise repairs, ensuring your gear operates at its best when it matters most. Local anglers, tournament pros, and families alike turn to Warehouse Tackle for custom gear and expert advice rooted in decades of fishing the Tennessee River system. Our shop at 417 East College Street is the hub for those who want to fish with confidence and know their equipment is built for the demands of North Alabama fishing.

Trust Built Over Generations of Anglers

Expertise and Quality You Can Rely On

Our reputation for custom rod building and reel service in Florence is grounded in trust. For over half a century, the Burch family has supported everyone from avid fishermen to visiting tournament competitors and local families. We understand the unique challenges of Shoals fishing, which is why our custom rods are built using only proven components and techniques. Each build is shaped by deep knowledge of our local waters, factoring in the species, seasons, and conditions you will face. Reel service at Warehouse Tackle is handled with the same attention to detail, from cleaning and lubrication to component replacement, so you can rely on smooth performance every time you head out. Our commitment to quality extends beyond the workbench. When you need advice, we are here to share honest guidance. We are proud that customers refer friends and family, knowing they will receive service built on integrity and long-standing expertise. Our store is more than a place to shop. It is a trusted gathering point for the Shoals fishing community.

How Our Custom Rod and Reel Services Work

Our Process: From Consultation to the Water

Getting started with a custom rod or reel service at Warehouse Tackle is straightforward and personal. Stop by our Florence storefront, where you can discuss your fishing style, target species, and performance needs directly with Mark or Johnny. We walk you through blank selection, handle options, guide layout, and other details to ensure your custom rod matches your exact requirements for local waters like Pickwick, Wilson, or Wheeler Lake. For reel service, our on-site team assesses your equipment, recommends the right maintenance or repair, and provides a clear timeline for completion. We source only durable, proven components and every step is completed in-house, so you know your rod or reel is handled by seasoned professionals who fish these same waters. Once your custom build or service is complete, you will receive a call for pickup and have the chance to ask any follow-up questions. Most importantly, our door is always open for future adjustments or advice as your fishing needs evolve.

Fishing With Confidence Starts Here

Why Local Customization Makes the Difference

Custom rods and professional reel service give Shoals anglers a real edge on the water. When you invest in equipment designed for the challenges of our lakes and rivers, you get more than just great performance. You get peace of mind. At Warehouse Tackle, every custom rod is built to hold up to the rigors of frequent use, heavy catches, and ever-changing conditions. Our reel servicing keeps your gear running smoothly season after season. Whether you are a tournament angler chasing bass titles, a family making weekend memories, or a newcomer looking to learn, our local knowledge ensures your equipment is a true asset. We invite you to visit our Florence location, see our custom work firsthand, and talk fishing with people who know the Shoals inside and out. Everything in store is not available online, so stop by for the best in custom rods, specialty tackle, and professional service you can trust.

Custom Rod and Reel Service: Your Questions Answered

Frequently Asked Questions About Custom Rods and Reel Repairs